Mini-U is a U.S company that sells baby and kids clothes made from plants derived fabric, designed and dyed in Japan. The company’s mission is to deliver to customers worldwide a range of high quality, modern and traditional Japanese-style clothes that are otherwise exclusive to the Japanese domestic market. Each piece of garment in their collection is made from over 90% of natural fibres such as cotton, bamboo, linen, wool or silk.
Value Proposition
A US-based online store that offers comfortable, stylish and unique Japanese-style garments to customers worldwide.Unique Selling Point
Each piece of garment in the collection is made from over 90% of natural fibers such as cotton, bamboo, linen, wool or silk. These garments were originally made for domestic sales only inside Japan. Other stores (e.g. Uniqlo, despite its Japanese origin) sell items made for exports whereas Mini-U’s collections were made exclusively for the Japanese market. Goods manufactured for domestic consumption in Japan are made with superior quality compared to the same goods made for exports.